With 84% of vehicle consumers on Facebook, it is an essential platform to be broadcasting your ad’s, and with a Facebook retargeting pixel installed on your website it can be easier than ever.
A retargeting pixel allows you to place ads to people who have visited your website in the past 180 days, marketing to people that have already visited the site via Facebook, google, or just a email like are easier to convert than someone that have never seen your brand before.
Regularly posting content is key in staying relevant in the vehicle leasing industry, whether it be deals you are offering, blog posts, advertising your services or just a general social media post, producing regularly content keeps your name out there and relevant in people’s minds.
Don’t be afraid to inject your personality into your business social media, a page full of car deals and posts can be repetitive and boring, if you find a funny meme/gif that’s relevant, share it!
Simply sharing bare images of your vehicles won’t cut it on social media, to get the best level of engagement you should be producing high quality graphics and imagery because it’s not only more eye-catching for the viewer but it also reflects well on your business, as consumers will assume high quality content, high quality product.
A very powerful tool in social media is video marketing, a short video of a car can be a lot more engaging than a still image, and you don’t need to be an expert in video editing to create an effective video, a simple slideshow of images of a car with a few graphics and a music sample that reflects the style of the car can work just as well.
Encourage your customers and people you deal with to leave reviews on your social media, studies show that car shoppers are 90% more likely to visit your website if you have positive reviews on social media, but also don’t be afraid of negative reviews, reply to them and try to work through the problem as it makes you appear more approachable!
So, you are producing quality content, videos, blogs and more.
But are you connecting with your followers on a personal level? Be sure to respond to tweets, answer questions and thank those who share your content, social media is a very fast paced platform so don’t wait a week to respond, remember social media is a two-way conversation!