What is Social Media Management
Social Media Management refers to the overall management of a business or individuals social media accounts on a number of platforms such as Facebook, Twitter, Instagram and LinkedIn, with the aim to help them grow and meet their goals.
Choosing the right Social Media platform:
The first step when looking into social media management is choosing which platforms are right for yourself or business, below is a brief summary of the different platforms and how they can benefit you and/or your business:
Facebook – Facebook is without a doubt the largest social media platform, with over 30 million users in the UK. Its diverse user-base of different genders and age groups makes it a great platform for individuals/businesses who are looking to reach a wider audience.
Twitter -Twitter is a great social platform for keeping up to date with news and trends in a certain industry. Although it’s user base isn’t as large as Facebook it does boast a larger number of celebrities and influencers who can be connected with if they find your brand/business/product valuable.
Instagram – Instagram is a great platform for individuals/businesses that can produce a lot of visual content such as fashion, art, food, music or other visual-based industries. Instagram’s user-base tends to be predominantly younger than other platforms, so it can be great for reaching a younger audience and keeping up to date with forever-changing social trends.
LinkedIn – LinkedIn is often referred to as the ‘Facebook for businesses’ because it allows you to interact and share content with people based on the company type, industry or job title, thus making it a great platform for B2B brands who want to target businesses in other industries.
Why is Social Media Management important?
The main importance of Social Media Management is showing your audience that you are active and keeping your brand/business in front of them and fresh in their minds.
It’s also a great form of marketing for small, start-up businesses who haven’t got the budgets of larger companies as it’s a very cost-effective form of marketing in comparison to traditional methods such as billboards or TV/radio ads.
Why you should outsource your Social Media?
When it comes to creating content and posting content on social media, quality is key, and a lot of small/start-up businesses simply don’t have the time or expertise to be constantly creating and posting high-quality content. Outsourcing to a social media management company such as Social Media Hub is a cost-effective and efficient way of growing your business and engaging with audiences you otherwise may not have connected with.
What we can do:
As a Social Media Management company, we know everything social. Below we have outlined the services and techniques we use to help businesses grow and reach their goals.
Create a strategy
When we take on a new client and they decide what social platforms they want to be active on we create a social media strategy, this includes how many posts will go out a week, the type of content that we create and post, the audience we will target, how we will engage with their followers, and more depending on their goals.
Our in-house content writer is an expert in creating text that will engage with your target audience and give your business a very professional look and feel.
When it comes to posting on social media a simple image/video isn’t enough, our team of graphic designers and video editors will create the highest quality content equipped with your logo and branding to make your posts/ads stand out from the rest and catch the eye of your target audience.
Responding to Comments and Questions
Staying active on social media can be difficult for people trying to set up a business who’s time is needed elsewhere, but it doesn’t make it any less important, our team will be on hand to respond to any queries or messages from your followers, engaging with them and giving the appearance you are always online ready to help.
Our team of advertising specialists can create ads to promote your products or simply just your brand and push them out to specific people based on gender, age range and where they live, allowing you to reach your target audience easily.
Competitions and contests are a great way to get people engaging with your social media pages and help you grow, we will manage these competitions whether it be a giveaway competition or a contest where your audience submits their own content.
We provide monthly performance reviews where we show you how well your posts have performed and what hasn’t done so well, so we can together work to be constantly improving and growing your business.
Get a Quote
For a free Social Media Management quote from Social Media Hub Click Here