Are you getting a good response from your Instagram Marketing efforts? Could it be better? Explore our list of common mistakes to see how you could see improvement:
#1: Misusing Hashtags
Hashtags are a great tool in Instagram Marketing if used correctly, but many people aren’t sure how to use them to get the best results.
Last year, Instagram made it possible to use hashtags in the bios of their personal or business profiles, which can be clicked from mobile devices.
Many people saw this as an opportunity to paste a large block of hashtags into their bios as they would a normal post, but it doesn’t work that way. Not only does a block of hashtags make your page look amateurish and unprofessional, it serves no purpose. If a person were to search a hashtag that is in your bio, it would not show your page in the search results. The only purpose of the hashtags is for people visiting your page to click.
Due to this, using industry popular hashtags in your bio is a bad idea. By doing this you are sending your own audience away from your page by presenting them with a mass amount of content by other people and pages similar to yours.
To avoid this issue, simply don’t use hashtags in your bio, or just one hashtag that is a personal branded hashtag that leads the viewer to a collection of your posts, or posts related to your brand.
#2: Vanity Figures
Another common Instagram Marketing mistake is being more concerned with social growth rather than engagement. A large social following looks great but if they aren’t being converted into customers then the figures are obsolete.
Rather than worrying about growing your followers, you should engage on a deeper level with your current audience with the intention to convert them into customers.
So, what’s the best way to engage? Talk to your followers, respond to every comment on your posts, use direct messages to start conversations, even if it’s just to give advice, if you serve them well, they could turn into customers!
Instagram is full of other businesses or brands offering the same service or product as you, but you can stand out from the crowd and be the only option for your audience as you have engaged with them on a personal level.
#3: Not having an Instagram Marketing strategy
Posting out regular and frequent content is great but it’s difficult to gain interest in your page and posts if its totally random. Having a planned content strategy not only makes it easier to schedule content in advance but it also gives your page a more professional look rather than a sporadic and random feed.
Find out what your current audience engages with most and cater your strategy around it, you can do this using Instagram Analytics. Look back through your posts and see what type of posts had the best response, take into account the factors, such as: post or video? Text/info-graph or photograph? Advertisement or personal?
Once you have discovered what type of content your audience engages with most you can use the data to plan your content strategy, but don’t get too comfortable with planning ahead…
While scheduling posts in advance is great, it can be easy to rely on automation services which makes a page look corporate and boring, you want to keep your page looking like it’s run by a human and not a robot. Use stories to hold polls and questions to encourage your audience to engage with your page, use the strategy as a baseline and don’t be afraid to post more than once a day, if there is a national holiday such as the recent ‘International Women’s Day’, make a post!
We hope these tips have helped you gain a better understanding of Instagram Marketing and how to use it, if you have any more questions regarding social media, click here.